8 Best Non-Toxic Makeup Brands To Try In 2024

I tried the products so you don’t have to! Here are the 8 best non-toxic makeup brands to try in 2024. The year is coming to an end, don’t start your new year with toxic products. Here are all of the best non toxic beauty brands you will want in your makeup routine this year.

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Best Non Toxic Beauty Brands:

1. Ilia

Non-Toxic | Skincare Powered-Makeup – Ilia became a trendy TikTok viral makeup brand with their Super Serum Skin Tint SPF 40 bestseller. This brand is committed to creating clean and non-toxic makeup products. I love that this brand pairs as skincare and makeup – the serum skin tint has skin-loving nutrients packed into it with a light tint.

2. Merit

Minimalistic | EU Compliant – Created for minimalistic beauty lovers. Merit Beauty focuses on nourishing + non-pore clogging ingredients. I’m a huge fan of the multi-use product options like their cheek balm. The brand promotes a more natural makeup look while still avoiding harmful ingredients.

3. Au Naturale

Certified Organic | Clean Ingredients | Non-Toxic | Harm-Free – Multi-use makeup free of harmful and pore-clogging ingredients. All products are certified organic, ethically, and sustainably sourced. I love this brand; their powder foundation is my favorite and I always have it in my makeup routine.

au naturale collage of makeup products that are non toxic makeup

4. Well People

Clean Ingredients | Fragrance Free | Plant-Powered – This brand is also EWG certified. Here is a full list of ingredients they refuse to use in their products. Well People created makeup products that are perfect for sensitive skin.

These products can even be found at Target!

More Brands To Love

5. 100% Pure

Naturally Pigmented | Guaranteed Pure Ingredients – I’m obsessed that this brand has beautiful red shades of makeup that do not contain red dye – the brand uses fruit extracts to color their products. Coming from someone with a horrible red dye allergy this is amazing! 100% Pure products are made from plants, minerals, and marine vegetation. This is a great option for makeup and skincare products.

I recently tried the 100% Pure Coffee Bean Caffeine Eye Cream and it’s one of the best eye creams I’ve used – it’s very gentle and soothing.

6. OGEE

Certified Organic | Non-Toxic – Clean beauty makeup selections that offer hydration and a clean complexion. This makeup feels so lightweight and still nourishes your skin while being very pigmented. My favorite OGEE product is the contour collection.

Typically, when I use cream contour my skin breaks out badly, I thought it was a lost cause and I’d never find a contour that doesn’t cause horrible acne for me. But with OGEE formulas my skin does not react badly at all!

7. Kosas

Clean Beauty | Formulated for Sensitive Skin – Products clinically proven to improve your skin and not cause irritation. The brand creates a lot of multitasking products that are very versatile and made for simple natural beauty.

Also, Kosas has a big list of ingredients they refuse to use in their products.

8. Milk Makeup

Clean Beauty | EU Compliant – Milk Makeup has a huge list of ingredients they do not use in their products. I’ve tried both skincare and makeup from this brand and have liked all of it. This brand is well known for the Kush Mascara created with a vegan and cruelty-free makeup formula. Additionally, Milk Makeup offers a wide range of shades for all skin tones.